Technology has made a huge impact on all aspects of life over the last decade, and the trucking industry is no exception! We sat down with Matt Quick, the Lead Sales Associate at Arrow’s Cincinnati Branch to discuss all things trucking, including the impacts technology and COVID-19 have had on the industry.
When asked how the use of technology has kept truck buying and selling going during the pandemic, Matt said; “We can provide our customers with a lot of audio and video information on the truck to put their mind at ease so that they can make the decision on purchasing the truck on the phone, or via email with us, or over text with us without actually seeing the truck. That’s what they need to do to secure their assets today. I think that if it weren’t for some of today’s tools, we wouldn’t be able to get them enough reliable and transparent information as quickly as they need it.”
Being able to interact remotely with customers has been vital during these difficult times, and Arrow has made sure to adapt continuously. While technology has been utilized by the trucking industry for many years, COVID-19 has pushed the importance of conducting business electronically, and Matt doesn’t see things ever fully going back to the way they used to be.
“I don’t think it’s ever gonna stop, I don’t think it’s gonna return to the way it used to be. We have always in trucking been a very telecommunicative industry rather than in-person, we have a lot less people actually come to our lot when they can get the upfront information they need over the phone, and luckily for Arrow, and luckily for our customers, over the last 18 months we’ve been able to stay ahead of the curve with adapting our tools a little more, and now that I think we’ve made it so easy for the customer with those tools, I don’t expect them to go back to doing things the old fashioned way.”
Why is transparency an important factor in used truck buying? While it may feel natural to compare the purchase of a semi-truck to the purchase of a car, the key role a truck plays in your life and livelihood makes its purchase more comparable to a mortgage than anything. With that being the case, it’s easy to see how valuable clear and uncensored information is during (and after) the truck buying experience.
Charles Bowles, the Director of Strategic Initiatives at Commercial Truck Trader, spoke on the value of transparency when he joined us on the Successful Driver Podcast. According to Charles, one important thing that transparency achieves is ensuring that everyone remains on the same page. “Ceteris paribus…all things being equal, everybody is on the same playing field.”
Transparency has taken on a new level of importance with the steady growth of online truck shopping and purchasing. Information is expected to be more readily available online, allowing customers to research their purchase well before a decision is made. “When you’re able to work online and research (and that’s with forums and third-party marketplaces, that’s on dealer websites) you can collect a lot more information that can help drive your decision.”
When the lifeblood of your business is your truck, its vital to ensure that your purchase is well-informed and protected. Arrow’s understanding that time is money is one of the core reasons we work under the tagline of “clear, simple used truck buying”. This process goes beyond truck history, extending to honest discussions about the importance of truck warranties and preventative maintenance. There’s no secret that, when buying a used truck, you need to be prepared for unplanned service requirements. Proper preparation helps mitigate that downtime, making sure you lose out on the smallest amount of time and money as possible.
“It is extraordinarily important to consider service and maintenance as well as price,” Charles said when discussing the importance of a well-informed buying process. “Price almost becomes secondary to these other important features. It’s more than just the price of the truck, you have to be comfortable with the service and the maintenance and the warranty programs associated with them.”
Watch the full episode now to learn more about the importance of transparency and the role Commercial Truck Trader plays in helping drivers find success.
As a truck driver, you have a lot of audio options for the road. One form of audio to consider is a podcast. Podcasts are released with numerous topics, but one that relates directly to your career is a truck driver podcast. The form of entertainment is not just a way to pass the time but comes with many advantages.